First Drive Review: 2013 Buick Verano Turbo
Hitting the Hills with A Boost
It is pretty common for an automotive manufacturer to claim to already "know" the customers who will buy their products. Car buyers seem happily oblivious to how they can surprise automotive manufacturers with their car buying decisions. It is almost unfortunate that car buyers aren't able to relish the moment when they can prove that they cannot possibly be targeted by a marketing group that has many combined years of psychology classes, design theory and Power Point training. Case in point: the number of Senior Citizens driving the original Scion xB who have never heard of the XGames. The 2013 Buick Verano Turbo may just be one of those surprise sales that leaves the marketers puzzled yet pleased since Buick claims that the Verano's turbo-ed trim level isn't aimed at enthusiasts.
For the last nine months, the compact, entry-level luxury Buick Verano has climbed its way to sales success with consecutive months of sales going up, one month after another, as a reward for the considerate personality-laden style and quality that comes at a good value. And with more than 50 percent of the buyers coming from brands other than Buick, the petite sedan has earned its chops as a conquesting hero in the midst of a re-invented brand lineup that shows the new side of Buick. The hopped-up Verano Turbo adds quite a bit of horsepower to that Verano package that has sold so well and we were recenty encouraged to put the new boosted Verano Turbo to the test in the hills of rural Kentucky. What we discovered was Buick's commitment to leaving the competition scratching its head wondering where these non-enthusiast buyers have gone from their import branded compact luxury cars. And, in so many ways, leaving the competition behind.