Buick has traditionally been a brand designed to appeal to an older demographic. General Motors might disagree, but take a look around at who drives the Buicks on the road next time you're out and about. A change is coming though, because the brand is getting more stylish and feature-packed. This means that the cars are becoming more appealing to a new audience.
Buick sales are rising in unpexected areas previously lacking in growth. The lines are fresh, the interior tech is top notch, and the ride is comfortable. It may be a bit cliché, but this new batch of Buicks just aren't for your grandfather anymore.
You can see this change in cars like the Verano, Encore, Regal GS, and, now, you can see it in the 2014 Buick LaCrosse.