Why it Matters

Remaining competitive in the crossover market is a tough task today. What was once a fringe segment is quickly growing into the mainstream, as many customers have abandoned the larger truck-based SUVs in favor of smaller, more nimble and more efficient car-derived crossovers like the 2007 BMW X3 3.0si. Remaining true to BMW’s loyal fan base is also of paramount concern, since many Bimmer aficionados still adhere to the Ultimate Driving Machine mantra. If this German automaker was to generate a vehicle that disregarded the driving experience, many prospective buyers would likely retreat.

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