If you’ve ever looked at the BMW logo and wondered what it stood for, it is derived from the fact the origins of the company go back to 910 when one Gustav Otto got his pilot’s license and founded the Gustav Otto Flugmaschinenfabrik—also known as the Gustav Otto flying machine factory.
Yes, BMW’s roots are in aviation.
In December of 1917, the company logo was registered. It consists of a black circle bearing the company name containing the blue and white panels of the Bavarian flag. In the late 1920’s, another interpretation of the logo was the blue and white field represented a white propeller spinning against a blue sky.
That interpretation of the venerable logo persists until this day.
BMW modles are noted for their ability to deliver significant driving pleasure. With that in mind, Autobytel’s BMW reviews are a reflection of thorough road tests conducted on each new BMW car you’ll find reviewed here. To help you make the best-informed purchase decision possible, our group of knowledgeable and dedicated professional automotive reviewers drive every new car each year. You’ll get in-depth evaluations of the styling, comfort, power and performance of each BMW model. Further, you’ll learn why the engineers behind the cars made the decisions they made regarding different aspects of each model’s nature.
Our BMW reviews cover the company’s full line of automobiles from the compact to the luxury class, along with a brace of Sport Utility Vehicles. Further, Autobytel’s BMW reviews measure the cars against their history, their heritage, and their place in the modern hierarchy of high performance luxury automobiles.