After a week of teasing, BMW has finally released details surrounding the new 2011 BMW M3 Frozen Gray edition. This special model of the German brand's high performance sports coupe is intended to be sold exclusively in the United States, which is a rare distinction for a company more known for Europe-only versions of several of its most popular models.
What sets the 2011 BMW Frozen Gray M3 Coupe apart from the already impressive standard BMW M3? For starters, the color: the special edition will receive the only Frozen Gray Metallic paint job available on the BMW M3 for its model year. In addition, no other M3 has been offered in the past in this particular hue of gray, adding an extra aura of exclusivity that will instantly identify the coupe to those in the know. Matching the unique matte-gray finish is an interior decked out in Black Novillo leather, with special Fox Red inserts on the seats and the arm rests.
Underneath the vehicle's long front hood rests the same 414 horsepower, 4.0-liter V-8 engine found in all versions of the 2011 BMW M3. Also capable of generating 295 lb-ft of torque, the vehicle zips to 60 miles per hour from a standing start in just 4.5 seconds. The Frozen Gray M3 Coupe is outfitted with BMW's M Double Clutch Transmission (DCT) which is an automated manual unit that offers lightning-quick gear changes controlled by steering wheel-mounted shift paddles. It can additionally be set to fully automatic mode in order to allow for convenient and smooth driving around town or in traffic.
Of course, BMW would never release a special edition of its most iconic vehicle without making sure to include a number of extra goodies designed to help improve the coupe's overall performance. Included as standard on each Frozen Gray M3 Coupe is the company's Competition Package, which provides tweaks and equipment meant to enhance the track readiness of the formidable beast. Immediately noticeable are the 19-inch wheels that come with the Package, as they bear a lightweight design that reduces the vehicle's unsprung mass and also provide a wider offset. The special edition BMW M3 also benefits from a suspension system that rides 0.04 inches (10 mm) lower than a standard coupe to help it grip better through the corners, as well as Electronic Damping Control that can automatically change the stiffness of the shock absorbers in order to match track conditions. Rounding out what the Competition Package has to offer are changes made to its electronic stability control and traction control systems that give drivers freer reign when the car is set to M Dynamic Mode, increasing the limits at which its digital nannies step in to provide a helping hand.
Other features offered by the 2011 BMW Frozen Gray M3 Coupe include both a Premium Package and a Technology Package, with the latter providing the M Drive system (driver-adjustable steering and throttle response), voice control over the vehicle's navigation and other systems as well as and keyless entry. Heated seats and rear park assist are also part and parcel of the equipment found on the Frozen Gray Coupe.
There will only be 30 examples of the 2011 BMW Frozen Gray M3 Coupe ever built, which almost guarantees that these vehicles will end up as collector's items in the near future. Anyone who wants the privilege of plunking down the $77,600 MSRP for this soon to be snapped up coupe will have to actually call BMW up on the phone (1-800-245-4269) this coming Monday the 21st of June. Sales begin at 11:30 AM EST, and once ordered the matte-gray M3 is scheduled to be delivered as early as the end of the month, meaning that the luckiest and most rabid BMW fans won't have to wait long before being able to enjoy this unique vehicle.