The 2014 BMW 428i xDrive is the German brand's all-new luxury coupe. Well, maybe 'all new' should come with an asterisk here, because the 4 Series is actually a two-door version of the 3 Series that debuted last year, replacing the 3 Series coupe whose existence has fallen prey to the ever-encroaching demands of marketing and niche-filling. That being said, the 428i xDrive benefits from a fresh platform and represents the first implementation of BMW's turbocharged four-cylinder engine in a sporty coupe, so there's a lot to get excited about for premium car fans.
In an age where automobiles are increasingly expected to satisfy the needs of every potential buyer in a single package, even companies like BMW have been forced to compromise some aspects of their identities in order to keep showrooms packed. The BMW 428i xDrive may be more sharply focused than competitors like the Audi A5 and the Mercedes-Benz C-Class, but compared against the only metric that really matters - the outgoing 3 Series coupe - it's clear that priorities have been reshuffled. The new 4 Series is a very good car, but it's also a different one than BMW purists might have been expecting.