The previews are coming fast and furious for the 2013 SEMA Show, as automakers work to get their latest custom designs out in front of the public before the opening of the trade-only aftermarket event. Presenting today’s batch: The team from the Chrysler Group, which worked with its Mopar service/parts/aftercare division to create 20 new entries for this year’s event (which opens Nov. 5, 2013, at the Las Vegas Convention Center).
And Dodge enthusiasts should take note that, while Mopar hasn’t previewed one of the brand’s SEMA entries here today, a number of them will debut in Vegas, including a “Mopar ‘14” Dodge muscle car.
As for the rest of the Chrysler Group divisions, there will be a fresh wave of SEMA showstoppers that starts with the Ram Surf Runner. It’s a HEMI-powered Ram 1500 Quad Cab that’s been converted to beach duty with hardware that holds five surfboards, an exclusive flip-up tailgate seat for watching the sun set off the coast, and even a portable shower—leveraging a water tank built into the truck’s RamBox storage compartment—for washing off the sand.
The Ram Surf Runner looks the part, too, thanks to a Vibrance Orange Blast exterior with Brilliant Black highlights, as well as a Katzkin leather interior, but many of the mods bring as much added capability as they do style. For example, a raised ride height gives the Ram Surf Runner a more intimidating stance, yet also improves its ability to navigate the beachfront. Also doing that kind of double duty are 17-inch beadlock wheels with color-keyed rings, custom wheel flares, orange tow hooks, a spray-on bedliner, and black, tubular side-step rails.