The previews are coming fast and furious for the 2013 SEMA Show, as automakers work to get their latest custom designs out in front of the public before the opening of the trade-only aftermarket event. Presenting today’s batch: The team from the Chrysler Group, which worked with its Mopar service/parts/aftercare division to create 20 new entries for this year’s event (which opens Nov. 5, 2013, at the Las Vegas Convention Center).
And Dodge enthusiasts should take note that, while Mopar hasn’t previewed one of the brand’s SEMA entries here today, a number of them will debut in Vegas, including a “Mopar ‘14” Dodge muscle car.
As for the rest of the Chrysler Group divisions, there will be a fresh wave of SEMA showstoppers that starts with the Ram Surf Runner. It’s a HEMI-powered Ram 1500 Quad Cab that’s been converted to beach duty with hardware that holds five surfboards, an exclusive flip-up tailgate seat for watching the sun set off the coast, and even a portable shower—leveraging a water tank built into the truck’s RamBox storage compartment—for washing off the sand.
The Ram Surf Runner looks the part, too, thanks to a Vibrance Orange Blast exterior with Brilliant Black highlights, as well as a Katzkin leather interior, but many of the mods bring as much added capability as they do style. For example, a raised ride height gives the Ram Surf Runner a more intimidating stance, yet also improves its ability to navigate the beachfront. Also doing that kind of double duty are 17-inch beadlock wheels with color-keyed rings, custom wheel flares, orange tow hooks, a spray-on bedliner, and black, tubular side-step rails.
2013 SEMA Show Preview: Fiat 500L Adventurer
With dealers finding some retail success with the 2014 FIAT 500L Trekking, Mopar pushed the concept of a more rugged and versatile model in a slightly different direction with the Adventurer. Yes, 18-inch custom wheels, roof-mounted hauling hardware, molded splash guards and a Mopar-sourced cargo organizer keep the Adventurer ready for action, but it also stands out for a wild appearance, too.
The look mixes a black-on-white exterior color scheme with vibrant graphics and a Vibrance Orange Blast roof, with the “L” in that graphic done in a matching shade. Orange also accents the car’s mirror caps, while tinted taillights, chrome exhaust tips and a chrome Fiat logo provide just a dash of sophistication. Inside upgrades include black perforated-suede Katzkin seating with pearl-leather seatbacks, along with orange cabin accents and a two-tone black-and-white instrument panel.
Ensuring quick getaways, the Adventurer also benefits from a cold-air intake and cat-back exhaust for a Mopar-managed boost of power.
2013 SEMA Show Preview: Jeep Cherokee Trail Carver
What about owners who want all the trail-rated capability offered by the 2014 Jeep Cherokee Trailhawk, but combined with premium appointments and street-friendly style? Well, to satisfy that demand, the Jeep Cherokee Trail Carver has been designed with creature comforts like a full-leather interior, with seats upholstered in Amaretto Katzkin leather and additional leather for its center console, storage door, armrest and steering wheel. There’s much in the way of technology, too, like a wireless smartphone charger and integrated WiFi hotspot.
The exterior of the Jeep Cherokee Trail Carver naturally receives a premium makeover as well, courtesy of an Auburn Pearl exterior finish that’s enhanced by low-gloss black and Granite Crystal accents. The exclusive roof and hood graphics, however, are once again in orange, as are the side panels of the vehicle’s woven metallic-fabric roof basket.
Of course, this being a Jeep, engineers couldn’t let the Trail Carver reach Vegas without capability enhancers like rock rails, off-road tires and the Jeep Cargo Management System.
2013 SEMA Show Preview: 2014 Chrysler 300S
The Chrysler division’s flagship sedan also gets the Mopar treatment for SEMA, in this case with an eye on even more premium style and features. Certainly catching the eye is the car’s Phantom Black Tri-coat exterior, which is further distinguished by a black SRT spoiler, new 13-bar grille surround, also black, and the same 20-inch Mopar bronze-finish wheels used on the production 300C John Varvatos Edition.
Inside, the Chrysler 300S show car shows wide swathes of Kazkin “Bisque” leather, matching accent stitching, both Satin Black and Bronze trim, and a full slate of cutting-edge technologies, ranging from the award-winning Uconnect infotainment system to the SafetyTec package of driver-assistance measures, like forward-collision warning and rear cross-path detection.
And to be clear, the retail 2014 Chrysler 300S, with its own exclusive array of enhancements, is at dealerships now priced from $33,545.