Bowtie Brand Previews 2013 SEMA Roster
Chevy Sonic Leads Strong Car Contingent
With just a few days remaining before the launch of the 2013 SEMA Show—set for November 5-8 at the Las Vegas Convention Center—Chevrolet has joined the preview party with a roster that’s sharply focused on its car family. Which only makes sense, according to Chris Perry, vice president of Chevrolet Marketing: “Chevrolet’s 2014 passenger car lineup is the strongest and most competitive in the brand’s history, offering customers a wide range of great-looking, great-driving and well-connected choices. A five-year plan to completely remake Chevy’s car lineup is resonating with customers, who are finding value in the performance, quality and technologies that complement their lifestyles.”
And it’s to ensure those owners also find a steady stream of fresh aftermarket accessories that Chevrolet puts so much effort into its SEMA projects, like three cherry-picked for previews here. That’s because, although the show is closed to the public, it’s an important test bed for the brand’s latest custom-style upgrades, and potential new ones, and gives Chevy a chance to gauge reactions from industry experts from around the world.
For example, this year’s Chevy showcase will feature a team of 2014 Chevy Sonics, spotlighted by the All-Activity Concept designed to honor the multitalented motorsports expert Ricky Carmichael.
Like Carmichael, whose resume includes an X Games gold medal, an American Motorcycle Association championship and a number of competitive runs on the NASCAR circuit, the All-Activity Sonic is an all-around athlete enhanced by:
- Chevrolet Performance goodies like a turbo stage kit, high-flow exhaust, cold-air induction, lowered suspension, brake package, and 18-inch wheel/tire combo
- Race-inspired exterior graphics that accent a satin-black finish with pearl blue highlights, capped off by a THULE roof rack
- FOX Racing seat inserts in a dark-green-and-black interior, with black leather trim and lime-green piping, as well as a Chevy Accessories pedal kit, flat-bottomed racing-style steering wheel, and premium audio