What it Is
Hyundai Genesis Coupe Concept Preview – SEMA Show: It’s day one of the 2007 SEMA show in Las Vegas, and by some estimations the biggest news is coming from Hyundai. Yes, that Hyundai – the one from Korea that’s gained a reputation for building inexpensive small cars backed by a 100,000-mile warranty. That started to change with rides like the Azera sedan, the Veracruz crossover, the Genesis Sedan concept, and now word comes of a Genesis Coupe Concept. Based on these sketches, this ride holds big potential.
By Thom Blackett
Photo credit: Hyundai
Why it Matters
Hyundai is a company that has made great progress in the North American automotive market, coming a long way since the dismal days of the first Excel. But the company is not where it wants to be in terms of sales, and to break through a possible plateau it is launching products designed to expand the perception of Hyundai. The spacious Veracruz crossover is already available, and news of upcoming rear-wheel-drive Genesis Sedan has definitely raised curiosity about the brand. Announcing the production of a rear-wheel-drive, high-horsepower coupe will surely stir more interest in the brand, and just may have some competitors’ heads spinning.
What’s Under the Hood
Hyundai is withholding specific information until the Genesis Coupe debuts in concept form at the 2007 Los Angeles Auto Show, followed by the introduction of a production model at the 2008 New York Auto Show. Until then, we’re left with bits such as “300-horsepower 3.8-liter V-6” and “available six-speed transmissions” which suggests, with or without a clutch pedal, there’ll be six gears. There will also be a five-link rear suspension.
Also worthy of note are more details on the Genesis Sedan, making its production debut at the 2008 Detroit Auto Show. The V-8 that we already knew about is now reported to push “at least 350 horsepower.”