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HW-40 – By Hot Wheels
The man with the inside scoop on how to design Hot Wheels was in house designer Jun Imai. Incorporating everything we have ever loved about the inhabitants of our childhood dream garages from Spectraflame paint to massive hood scoops to redline wheels, the HW-40 captured the essence of what Hot Wheels has been about for the last 40 years. It shows why Hot Wheels designers can go on to design life size vehicles, because the same design standards applied to our favorite rides, are also applied to our favorite toy.