Page 1: Studebaker
No guts, no glory. Muscle Machine’s 1953 Studebaker rod proves that real automotive beauty isn’t just skin deep with its beautiful chromed engine on display.
Page 2: Scion tC
Scion may not have had a press conference during the 2004 SEMA Show, but there were plenty of Scion vehicles in attendance throughout the show floor. This model is known as Haze, with a custom exterior, wheels, and a custom carbon-fiber interior.
Page 3: Chrysler 300C
A Chrysler 300C gets wings. Chrysler’s popular large sedan was everywhere at the 2004 SEMA Show, and now has an agreement with Dub to make it even more trendy.
Page 4: Mopar
Chris Cortez, senior vice president, global service and parts for Mopar, talks about Mopar’s plans during the 2004 SEMA Show. Cortez spoke about the need to be on the street and in the racing circuits, and how Mopar’s agreement with Dub will improve models such as the Magnum and the 300C.
Page 5: Magnum
A Dodge Magnum gets the SEMA treatment. Among the most popular vehicles on the show floor were Dodge Magnums and Chrysler 300Cs.
Page 6: Mopar Magnum
The Mopar Magnum 435 horsepower engine, on display at the 2004 SEMA Show.
Page 7: Four-12
The Chrysler Four-12 prototype caused quite a stir at the 2004 SEMA Trade Show.
Page 8: Kia Spectra5
Flat screens, as seen here in a custom Kia Spectra5, were all the rage at this year’s 2004 SEMA Show.
Page 9: Kia Spectra5
Not your average Spectra5: Kia used the Spectra5 to show how customizable their vehicles can be. This one was created by JAAA Design, for display at the 2004 SEMA Show.
Page 10: Ridgeline
Honda announced the name of its upcoming new truck: Ridgeline. The Ridgeline will be Honda’s first truck in North America. The concept promises four door access and room to haul toys.
Page 11: Honda
Despite being a long-time tuner favorite, Honda was low-key at the 2004 SEMA Show, perhaps not wanting to compete with the noise and hoopla surrounding Ford’s new Mustang.
Page 12: Acura RL
Honda announced that the Acrua RL will be available with a performance A-Spec package. The package should retail for around $5500, not including installation.
Page 13: Leno
Tonight Show host Jay Leno and GM’s North American President, Gary Cowger, share a light moment during GM’s press conference at the 2004 SEMA Show.
Page 14: Toronado
Tonight Show Host Jay Leno’s rebuilt 1966 Oldsmobile Toronado is a real Tornado: peak engine rating is 1,070 horsepower. That will get Leno to his studios pretty quickly.
Page 15: Ford racer
Ford’s new Mustang and GT lie in wait for a willing racer. Ford celebrated the rebirth of the Mustang at the 2004 SEMA Show.
Page 16: Saleen Mustang
Steve Saleen’s Mustang ushers in a new era for Ford’s pony car. Seen here at the 2004 SEMA Show, Ford introduced a race-ready Mustang, a racing series around it, and aftermarket parts plans.
Page 17: Ford GT
The Ford GT is displayed at the 2004 SEMA Show. Have keys, will travel far…and fast.
Page 18: Mustang Racer
A race-ready Ford Mustang gets off the line in a hurry at the 2004 SEMA Show.
Page 19: GR-1
The Shelby GR-1 concept sits on display at the 2004 SEMA Show. Ford has not announced plans to build the concept, but they should. And quickly!
Page 20: Shelby Cobra
The Shelby Cobra concept sits on glass at the 2004 SEMA Show, waiting for someone to hop in and drive.
Page 21: Chopper
American Chopper’s Paul Teutul, Sr. is ready to trade a custom Chopper for a Shelby Eleanor at the 2004 SEMA Show.
Page 22: Hot Wheels
Larry Woods, “Mr. Hot Wheels,” points out one of his favorite creations. Woods was honored for 35 years as the designer behind the Hot Wheels franchise.
Page 23: Drifter
A green Ford Mustang goes drifting at the SEMA track. A variety of performance cars took turns on the autocross and drift pads located between buildings at the 2004 SEMA Show.
Page 24: Climber
You can race, or you can climb, as this adventure-seeker does at the UROC Off-road Proving Ground, during the 2004 SEMA Show.