Why Do Volvo’s R-Design Models Matter?
Most luxury manufacturers have three different types of models on sales. On one end of the spectrum are the base models, built to be sporty, luxurious, or somewhere in the middle. The opposite end of the spectrum are the high performance models. Usually done by the manufacturers tuning arm, they take the base luxury car and turn the performance up to eleven. In the middle are the sport models. Worked on by either the luxury manufacturers or the manufacturer and their tuning arm, these models add a bit of performance while not going all in. Examples include Audi’s S models, BMW’s M Sport, and Mercedes-Benz AMG Sport. Even Volvo, a brand known for its values in safety, has a line of sport models that wear the R-Design badge. The models in the R-Design lineup include the S60 and XC60, two of Volvo’s most popular models.