Chrysler has been successfully mining its “Imported from Detroit” campaign for a number of years now, and the brand is hoping to strike gold once again with the 2013.5 Chrysler 200 S Special Edition. But this time around, instead of teaming up with Eminem, Berry Gordy or Iggy Pop, the brand is taking the blue-collar route and working with Carhartt, the long-time work-apparel manufacturer that makes all of its gear here in the U.S.—including Chrysler’s “Imported from Detroit” wear—and is headquartered in Motown as well.
(Note: Since the car is being launched sort of half-way between the 2013 and 2014 model years, Chrysler is designating it a “2013.5” vehicle.)
“The 2013.5 Chrysler 200 S Special Edition celebrates a never-say-die attitude and the value of hard work with a car unlike any other in the marketplace,” said Saad Chehab, president and CEO of the Chrysler division. “The 200 S Special Edition makes the statement that world-class quality and craftsmanship can be designed and developed in the Motor City, and embraced by consumers everywhere.”
With an MSRP of $28,870, the car will begin production in the third quarter of the year and reach dealerships soon after.
“Our design teams were able to work collaboratively to reflect the heritage of both brands, first with the ‘Imported From Detroit’ line of apparel and now with the Chrysler 200 S Special Edition,” added Mark Valade, CEO of Carhartt. “The vehicle is understated in its levels of sophistication which authentically mirrors our brand.”
None of which, however, is stopping Chrysler from introducing the car at the upcoming New York Auto Show.