This mid-size sport utility vehicle has become a power player in the Toyota lineup, and now it’s entered its third generation. Toyota upped the interior and exterior appeal with an eye towards refinement, and this should go a long way towards keeping current customers eyeing an upgrade. It will also work to bring in new shoppers from other brands.
This segment is chock full of top-notch competitors and Toyota had to raise the value and quality bar even higher with the new Highlander in order to stay in the game. It did just that.