There is something very simple, clean and desirable about Scandinavian design and Volvo's next generation of design direction seems to have brought the brand back to it's Swedish design roots. The Volvo Concept XC Coupe hints at what we might be seeing in the 2015 XC90 and sticks with the clean look and feel of a previous concept, the beautiful Concept Coupe, revealed at the 2013 Franfurt Motor Show. The design "language" already has a name and a purpose - Scalable Platform Architecture (SPA), which means Volvo will be able to create a number of different cars on the same core of chassis components while losing unnecessary weight, thus improving efficiency.
After 11 years under the Ford umbrella, Volvo is now breaking free of all American design influence and its new Chinese-backed ownership is apparently allowing them to be 100% Swedish in their design philosophy and brand expression. This is apparent in the XC Concept Coupe with its proud, long, squared snout and sleek and simple aesthetics.