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Page 14
2010 Fisker Karma
Just this morning we attended a press conference held by a well-known Italian luxury car company, one that sells fewer than 10,000 cars annually and employs executives who tout the brand’s exclusivity. Maybe they haven’t heard about Fisker Automotive, and in particular, the 2010 Fisker Karma plug-in hybrid. Despite a projected annual production run of approximately 15,000 units, the Karma comes much closer to the true definition of exclusive thanks the plug-in’s first-to-market status, relatively affordable $80,000 base price, lithium ion battery technology, full-electric range of 50 miles, and a gas/electric fuel economy rating of 100 mpg. That kind of exclusivity will be available from Fisker in late 2009.