Why the Hyundai HCD-14 Genesis Concept Matters:
Hyundai wastes no time in explaining why the HCD-14 Genesis Concept matters. This concept vehicle, according to the automaker, “provides a glimpse into future Hyundai premium vehicle design.” Hyundai introduced the HCD-14 Genesis Concept at the 2013 North American International Auto Show in Detroit.
Today, Hyundai sells the Genesis mid-luxury sedan and the Equus large luxury sedan, each competing against high-priced vehicles in difficult segments. But, as John Krafcik, Hyundai Motor America president and CEO, pointed out: “Genesis and Equus now deliver a nine percent retail market share in their premium segments, higher than the five percent retail share Hyundai brand achieves in the overall industry.”
This performance, says Krafcik, justifies the development of a new generation of premium rear-wheel-drive models. The HCD-14 Genesis Concept hints at the design direction Hyundai will take, and Krafcik says the company will focus on delivering engaging driving dynamics and modern technology with the new models.