Why the New Ford Atlas Concept matters:
Ford sent shockwaves through the halls of Cobo when it rolled out the Atlas Concept. What they revealed is the next-generation design language for the Blue Oval brand’s future pickup trucks. On top of that, the Atlas Concept is being used to highlight technical features that will find their ways into the Ford trucks of tomorrow. Items such as the next-generation of EcoBoost engines, and new ways to improve towing and hauling, are all put to light with the Atlas Concept.