Lexus built its reputation upon the concept of perfection, not passion. Indeed, in creating its two biggest hits, the ES sedan and the RX crossover, Lexus dispassionately primped and polished a couple of Toyotas, a course that consumers clearly don’t mind. That approach, however, doesn’t get you on the recommendation list with car geeks, the people who exist in every family, circle of friends, or group of co-workers, the enthusiasts who are asked by non-enthusiasts: “What should I get?”
Lexus wants to make that list. Lexus wants car nuts to be excited about its products. And the way to do that is to build something undeniably awesome. Like the LFA super car. Or this, the 2015 Lexus RC F Coupe.
Based on the 2015 Lexus RC, a new coupe that is built on the same platform as the Lexus IS but is not simply a coupified version of that excellent sport sedan, the Lexus RC F Coupe will battle the Audi RS5, BMW M4, Cadillac ATS V Series, and Mercedes-Benz C63 AMG when it arrives in the U.S.