2015 Ford F-150 Preview: 2014 North American International Auto Show
Why the 2015 Ford F-150 Matters:
The 2015 Ford F-150 is the latest version of the best-selling vehicle in North America. With 37 years of dominance in the full-size segment, the 2015 Ford F-150 is a can’t-fail product for the company, in the sense that while it has enough of a built-in buyer base to guarantee at least initial success, Ford relies on the income generated by the pickup to fund a significant portion of its operations.
The 2015 Ford F-150 takes a number of risks: a new body structure, a new engine, and styling that moves in a new direction compared to the departing model. Positioned against recently redesigned trucks like the Chevrolet Silverado, the GMC Sierra, and the Ram 1500, the fresh Ford F-150 facing stiffer debut competition than it ever has before.