The inevitable range-topping luxury sedan from Kia has arrived, and it’s not a moment too soon. The brand had a very solid 2012, with sales up by a healthy 14.9 percent, and the success of its mid-sized 2013 Kia Optima—which alone lifted sales by 80 percent last year—has shown that the company is ready to more firmly establish itself as something beyond a low-cost (albeit high-value) auto brand.
And it’s the 2014 Kia Cadenza that will do the heavy lifting here. The Cadenza is due to go on sale in the second quarter of the year, at a price that’s still to be announced, and Kia is positioning it as the logical next step in the brand’s evolution.
“Since the introduction of the range-topping Optima SXL last year, we have seen an increasing number of customers in our retail outlets looking for a sedan with even more upscale amenities and technology,” said Michael Sprague, executive vice president of Marketing & Communications for Kia Motors America. “The Cadenza is the new flagship for Kia in the U.S. market, and when it goes on sale later this year, it will introduce a number of advanced systems that promise to set a new standard in the premium segment.”