2014 Cadillac ELR Preview - Detroit Auto Show
Why the 2014 Cadillac ELR Matters:
The 2014 Cadillac ELR represents the first ‘dedicated hybrid’ for the domestic luxury brand, a vehicle which takes the same basic underpinnings used by the Chevrolet Volt and adapts them to the expectations of premium buyers. The ELR gives Cadillac a weapon against Lexus and its entry-level compacy hybrid cars, but it also allows General Motors to recoup their investment in the extended-range electric car technology that so far has been employed almost exclusively in the Volt. The Cadillac ELR is a majr statement from the automaker, and one that will be watched closely to see how it resonates with the car-buying public.