What it Is
Hyundai Genesis Sedan Preview – 2008 Detroit Auto Show: Yeah, we know it's not January yet, too, but apparently someone forgot to tell Hyundai executives in Korea. According to multiple sources, they spilled the ol' beans about the Genesis sedan a little early to Korean journalists. Ummm...go ahead and cancel those fireworks for Detroit, Bob. With a V-8 making 375 horsepower, something tells us that this Hyundai will make its own fireworks just fine.
What’s Under the Hood
Reports indicate three engines: a V-8 engine that generates a reported 375 horsepower and two existing V-6 engines, Hyundai's 3.3-liter and 3.8-liter powerplants mated to a six-speed automatic transmission. The coupe will trade the base V-6 for a turbo four-banger, and will likely offer just the 3.8-liter V-6 as the high-end engine option.
What it Looks Like
Based on photos, the Genesis sedan looks quite conservative, and in fact may make a nice sleeper at your neighborhood stoplight. Those who want styling flair, however, may be a bit pouty over the Genesis, as it's clearly going for an upscale look. To that end, the front is nicely executed, with a luxury-style grille, winged badge and headlights that would look at home on any luxury nameplate. With rounded character lines, what seems to be a fairly aggressive stance is muted at bit. No matter. Put some spinners on it and call it done.
What Hyundai Says
They're not pitching the warranty with this one, folks. Here it is, straight from the release: "At the pinnacle of the Genesis motoring experience is the all-new Tau V-8 engine which will deliver 375 horsepower to the rear wheels through a six-speed automatic transmission. Hyundai's silk-smooth V-6 Lambda engines will also be offered in 3.3- and 3.8-liter editions. Hyundai pledges excellence at every step of the Genesis ownership experience from purchase to delivery and after-sales service."
What We Think
Hyundai's a long way from the 'Scoupe, or even the safety of "value" waters. Indeed, with a V-8 powered sedan and a top-end price tag at around $40,000, it's clear that all markets are open game. Call it luxury, performance or just plain fun, the Genesis will very likely open new doors for Hyundai. Up next? The coupe.By Brian Chee