Why the TRD Pro Series Toyota Tundra, Tacoma, and 4Runner Matter:
Toyota caught a lot of heat for sitting on the fence with its latest redesign of the Toyota Tundra full-size pickup, and it’s been a dog’s age since the Toyota Tacoma has seen any significant changes. What better way to assert itself in the truck space than by tapping into the tough-guy credibility associated with its TRD (Toyota Racing Development) off-road brand?
The TRD Pro Series is the name for an off-road feature bundle available with the Toyota Tundra, the Toyota Tacoma mid-size truck, and the Toyota 4Runner mid-size SUV. Each vehicle gains a number of shared upgrades, plus several specific features designed to give them their own unique personalities. Toyota already offers a TRD Off-Road package with each of these trucks, but the TRD Pro Series allows the brand to stretch further into the lucrative space that’s slowly being colonized by Ford (Raptor) and Ram (Power Wagon).