Harking back to one of the most respected names in the brand’s 110-year history, the 2013 Buick Riviera Concept was introduced to the world recently at this year’s Shanghai Auto Show in China. But this isn’t your father’s Buick: Despite its historically appropriate name, the new Riveria is positioned right on the cutting edge of today’s design and technology trends, with incredibly dramatic style and GM’s new dual-mode, wireless plug-in hybrid propulsion system.
The technology provides both all-electric and hybrid driving modes, but the game changer is its ability to power-up its battery pack using a “sensory recharge panel” that eliminates the need for a physical connection to a charging unit. Of course, the Buick Riviera Concept can still be charged with a plug when necessary, with designers cleverly integrating the charge port with the car’s latest evolution of Buick’s signature porthole styling cues.
Similarly, the exterior of the reborn Riviera also updates other classic Buick design elements, including a the brand’s waterfall grille, the “sweep spear” character lines that flow back along its flanks to emphasize the rear wheel arches, and the wing-shaped LED running lights that angle around its headlamps—a cue first introduced in the 2013 Buick Enclave. But there’s plenty that’s all-new, too, and much of it will be seen in coming products from the brand.
"Riviera is a design study of the future expression of Buick design with its elegant athletic shape, sculptural beauty, and precision execution," said Ed Welburn, GM vice president of global design. "It is a great opportunity to share Buick's future design language and technology strategy."