2011 Frankfurt Motor Show: Jeep in Germany
As the Fiat and Chrysler Group continue to integrate their operations, plenty of attention has been focused on the return of vehicles from the former to the U.S. The FIAT 500 is already on sale now, the Fiat Doblo (a small commercial van) will soon show up under the Ram brand and gearheads have high hopes that at least something from Alfa Romeo will arrive on our shores in relatively short order. Just as important for the health of the Fiat/Chrysler conglomeration are ongoing efforts to boost international sales of Chrysler products—including Jeep’s significant presence at the Frankfurt Motor Show, one of the largest, most significant auto events in the world.
There, in an 8,180-square-foot exhibit space designed to showcase how Jeep vehicles can tackle a wide variety of terrains, from city streets to sand dunes to snow drifts, upgraded versions of two Jeep icons were unveiled to the European public for the very first time.