The Toyota Tacoma and California Vehicle Sales
A story from Detroit scribe Mark Phelan caught my eye the other day, as the noted auto journalist outlined Detroit’s efforts to attract more sales on the West Coast, along with some of this year’s positive results. The news was good, as should have been expected; the Chrysler Group, GM and Ford have combined to raise their market share in California by 4.8 percent in the third quarter of this year—bringing their total share in that state to 27.8 percent. To put that into context, the threesome increased their overall market share by about 6 percent for the same period, and owned 47.5 percent of the U.S. market at the end of September (according to numbers from Experian Automotive).
And while that looks like the domestics still have a long, long way to go before achieving parity in what’s generally accepted to be the top market in the auto industry, a closer look at what’s going on in California provides some surprising insights.