Honda Hybrids Still Struggling for Acceptance
After making a huge bet on the success of the Honda Insight and Honda CR-Z, Honda itself is still looking to cash in on its efforts. Like a number of vehicles on the March scoreboard, that pair scored strong month-over-month gains—33.5 and 15 percent, respectively—but endured big year-over-year decreases, with both seeing sales slip by more than 60 percent as compared to March 2011. And although the Insight did garner more than 1,000 sales—1,032 to be exact—that only left Honda’s highest performer in the No. 8 position on the overall list. One bright spot: The Honda Civic Hybrid, with 906 deliveries, improved its standing by 105.4 percent versus March 2011. (For the curious, the CR-Z’s 536 March sales reflected a 68.2 percent decrease.)