September Auto Sales: GM Down 11 Percent in Short Sales Month
General Holds the Line for Retail Market Share
Auto sales were held down throughout the industry last month as a result of the timing of the Labor Day holiday, but the impact was particularly noticeable at General Motors. GM still led the way in terms of volume, of course, but its 187,195 deliveries were down 11 percent as compared to the same month in 2012—the worst performance of any of the mainstream automakers. The good news? When the numbers are adjusted to take into account the reduced number of selling days in September, GM did manage to squeeze out a 2 percent improvement in retail sales last month.
“We held our own when it comes to retail market share this month thanks to strong new products, including the Chevrolet Impala, Buick Encore, GMC Sierra and the Cadillac ATS and XTS,” said Kurt McNeil, vice president of U.S. sales operations for General Motors. “We expect a strong finish to the year and more growth in 2014 thanks to new products and a healthier economy.”
Bolstering McNeil's comments are factoids like these:
- Buick has seen positive retail sales growth for 17 consecutive months.
- GM's overall retail sales grew 13 percent during the third quarter of 2013.
- All four divisions—Chevrolet, Buick, Cadillac and GMC—are currently ahead of last year's retail sales pace by at least double digits.
Conversely, GM's fleet sales were down by 27 percent last month versus September 2013, with the change representing good news since it's the outcome of Chevrolet’s successful effort to transform the Chevy Impala from last year's fleet king to this year's flagship sedan. More good news about GM's September sales can be found on the next page ....