Despite a quirk in the sales calendar that reduced the number of days dealerships were open in September, the Chrysler Group once again grew sales last month, when the company delivered 143,017 units. It was a bare 976 more sales than in September 2012, marking an increase of about 0.7 percent, but with the industry as a whole in the red for the month—along with automakers like General Motors, Honda and Nissan—any increase is worth celebrating.
“Even though industry sales dipped during September, Chrysler Group still managed to eke out a slight sales increase for the month,” said Reid Bigland, head of U.S. Sales for the automaker. “Our dealers had two less selling days in September compared with a year ago, but they still outperformed the industry and extended our sales streak to 42 consecutive months of year-over-year sales gains.”
Now, the two fewer days' worth of sales may not sound like much, but it works out to an 8 percent reduction in sales opportunities. In fact, after doing the math, it turns out that the Chrysler Group actually raised its sales per day by 9.4 percent in September—about 1 percent higher than the company's year-to-date growth rate.
The Chrysler Group also saw four vehicles set September sales records, seven entries post at least double-digit sales gains and three of five brands enjoying positive growth for the month. The division-by-division breakouts:
- Fiat—3,157 sales, -24 percent
- Chrysler—25,251 sales, +2 percent
- Jeep—37,464 sales, -5 percent
- Dodge—48,576 sales, +3 percent
- Ram—28,569 sales, +8 percent