October Auto Sales: Nissan’s Treat Is Another Sales Record
Nissan LEAF and Rogue Also Set November Volume Benchmarks
With higher growth than brands like Chevrolet, VW, Ford, Toyota, Honda and Hyundai—among others—the Nissan division enjoyed a 15.4 percent sales increase last month and set a new October volume record with 81,866 deliveries. With Nissan’s Infiniti luxury brand contributing 9,152 sales (+4.5 percent), the automaker as a whole also set a new high point for deliveries in the month, courtesy of 91,018 sales and a 14.2 percent advance.
Said Fred Diaz, divisional vice president, Sales and Marketing and Service and Parts, Nissan U.S.A.: "Nissan’s record October performance demonstrates that a Washington shutdown was not enough to shut down our sales momentum. With the all-new 2014 Rogue hitting dealer showrooms this month, we expect Nissan’s growth to continue to accelerate.”
On the other hand, the redesigned Rogue could be in for a particularly challenging case of sibling rivalry: Not only did the current model raise the sales bar by another 53.1 percent in the prior month, on an October-record 12,919 deliveries, but Nissan is going to keep it in production even after the all-new version debuts.
As for the rest of the Nissan family’s October sales performances …