Although Hyundai no longer posts the kind of industry-leading sales gains that pushed the brand into the mainstream a few years ago, it’s still seen record sales volumes in nine out of 10 months in 2013, including in October. That’s when the brand advanced sales a further 6.5 percent and delivered 53,555 new vehicles to U.S. customers. The performance was a nice bounce-back effort from September—the only month this year that Hyundai sales were in the red—and came despite particularly challenging conditions.
As reported by Dave Zuchowski, executive vice president of national sales for Hyundai Motor America: “October was a bit of a roller coaster ride for the entire automotive sector so we feel pretty good about exceeding prior year sales results and posting our best-ever October performance. We expect continued economic and political stabilization throughout the final two months of 2013, which should ease uncertainty, boost consumer confidence and restore a robust growth curve for new vehicle sales.”
Also likely to make a difference during that time is the premiere of the refreshed 2014 Hyundai Elantra, scheduled to debut later this month at the Los Angeles International Auto Show, and the arrival of the rest of the 2014 Hyundai lineup at local dealerships.
Hyundai's individual sales stars from October? They're on the next page.