Although analysts had concerns that the government shutdown would negatively impact October auto sales, the Chrysler Group leveraged an extra selling day, six record-setting performances and four all-new models to deliver 140,083 vehicles last month. That added up to both an 11 percent gain and the automaker’s highest October volume in six years.
All divisions except Fiat also managed to raise volumes, with the brand-by-brand October sales results as follows:
- Fiat—3,674 sales, -1.2 percent
- Chrysler—23,452 sales, +5.5 percent
- Jeep—36,379 sales, +6.9 percent
- Dodge—45,314 sales, +11.6 percent
- Ram—31,264 sales, +22 percent
Said Reid Bigland, head of U.S. Sales for Chrysler Group LLC: “After a choppy start to the beginning of the month, Chrysler Group sales accelerated in the second half of the month with renewed consumer confidence and the launch of our all-new Jeep Cherokee. Following a meticulous focus on quality, our new Jeep Cherokee began shipping to dealers and quickly selling which helped us to achieve our 43rd-consecutive month of year-over-year sales increases.”