October Auto Sales: Audi Record Streak Reaches 34 Months
Deliveries Climb 11 Percent as Audi Q5 Leads the Way
It’s been nearly three years since Audi last let a month go by without a sales record, and the four-rings brand showed no signs of slowing down in October. That’s when Audi scored what was, in fact, its 34th consecutive month of record sales: 13,001 deliveries that also represented an increase of 11 percent over the same period in 2012.
The 2014 Audi Q5 premium compact crossover garnered the most attention for the brand, no doubt helped by the highly anticipated debut of the high-performance SQ5. With that version making 354 hp, and joining the high-efficiency clean-diesel and hybrid variants in the lineup for the 2014 model year, the result was a 39.4 percent jump in overall Q5 sales in October, on the strength of 3,380 deliveries.
And, has been the case for much of the year, the 2014 Audi Q7 essentially kept pace with its five-seat sibling in terms of October sales growth by delivering a 38.6 percent boost in volume (accounting for 1,403 vehicles).
Turning to Audi’s car lineup, the best seller in October was the A4, which earned 3,040 sales and expanded volume by 10.9 percent, while the brand’s other top gainers included:
- Audi A5—1,487 sales, up 13.7 percent
- Audi A6—1,838 sales, up 13.5 percent
- Audi R8—65 sales, up 38.3 percent
- Audi TT—209 sales, up 62 percent
“With another monthly sales record, the sustainable Audi business model is on track to produce steady and profitable growth,” said Mark Del Rosso, executive vice president and chief operating officer, Audi of America. “We are confident that 2013 will stand as our fourth-straight record year.”