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Honda has faced its share of challenges and then some in recent years, but none of that seemed to matter to customers in November. Backed by a 38.9 percent surge in demand, the company tallied more U.S. sales last month—116,580—than in any previous November. And notably, that total included an all-time November record for the much-maligned 2012 Honda Civic, too.
But even while Honda’s stellar performance outpaced that of its top Japanese rivals, both Nissan and Toyota had plenty to be thankful for after November. The former benefited from a new November record for the Nissan division proper to lift overall sales by 12.9 percent and notch 96,197 deliveries; the latter delivered 161,695 new vehicles last month and increased sales by 17.2 percent versus November of last year.
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November Auto Sales: Honda Civic Is No. 1 Car in America
How’s this for a November surprise: Despite all the hate that’s been leveled at the 2012 Honda Civic, customers snapped up more of them last month than in any other November since the car was first introduced to U.S. buyers. The bottom line: 30,075 deliveries and a steep 75.5 percent advance over November of 2011, as well as the title of best-selling car in America. Looking specifically at the compact segment, the Civic outsold its next nearest rival, the Ford Focus, by almost 12,000 units.
On the Acura side of the ledger, volume increased by a robust 23.6 percent as the brand sold 12,246 units.
Also helping Honda achieve its latest sales record:
- Honda Accord—With the all-new 2013 Accord family now reaching dealerships, Honda’s mid-sizer posted an 82.8 percent gain and 26,248 sales.
- Honda CR-V—The CR-V extended its streak of record-setting sales months to nine, thanks to 22,333 sales that were 36 percent higher than in November of last year.
- Honda Crosstour—Significantly refreshed for 2013, the unique crossover benefited from 1,907 sales and a 71.3 percent jump in volume.
- Honda Ridgeline—With 1,290 sales, the versatile Ridgeline realized a 38 percent increase in deliveries.
- Acura RDX—The completely redesigned RDX completed a seventh straight month of record sales with 3,036 deliveries (+129 percent).
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November Auto Sales: Toyota Camry Tops Mid-size Segment
Yes, the Honda Accord may have grown sales at a faster rate in November, but it was the Toyota Camry that continued to lead the hotly contested mid-size sedan segment. The Camry brought home 28,765 sales last month—advancing by 22.7 percent—and was a key driver of Toyota’s overall performance. And as it has the entire year, the Lexus division got in on the action as well. Toyota’s luxury division delivered 22,719 vehicles in November, representing a 16.8 percent improvement as compared to the same month last year.
The automaker’s best sales performers from prior month also included:
- Toyota Corolla—Despite being one of the older models in the compact segment, the Corolla brought in 22,616 sales during the previous month, marking a 40.3 percent jump.
- Toyota pickups—The Toyota Tacoma (12,272 sales, +26 percent) and Toyota Tundra (8,309 sales, +31.6 percent) combined for 20,581 deliveries and a volume increase of 28.2 percent.
- Toyota Venza—The streamlined Venza crossover’s 3,660 November sales were 40.2 percent higher than in the same month in 2011.
- Scion—Overall Scion sales surged by 57.8 percent in November, albeit driven almost solely by the success of the all-new Scion FR-S sports car.
- Lexus GS—The GS’ recent redesign has re-energized its sales, which grew by 786.4 percent on the strength of 1,826 deliveries.
- Lexus LS—Also brand-new for the 2013 model year, the brand’s range-topping sedan notched a 37.2 percent sales jump and 1,309 deliveries.
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November Auto Sales: All-new Nissan Pathfinder Premieres
Even though Nissan as a whole was the only one of the Japanese Big Three to underperform the industry, it actually reported some fairly impressive achievements. The Nissan division set a new November sales benchmark with 84,300 deliveries, and the automaker’s premium Infiniti division, with a 41.2 percent jump in volume last month, set an all-time November sales record and was the fastest-growing mainstream luxury brand in the industry, ahead of Lexus, Acura, Cadillac, Buick and Lincoln.
On an individual basis, the success of the brand-new 2013 Nissan Pathfinder particularly stands out. In its first full month on sale as a unibody crossover-style vehicle, the redesigned Pathfinder saw sales rocket ahead by nearly 250 percent and delivered 8,097 units.
Joining the Pathfinder among Nissan’s top sales performers last month were:
- Nissan Rogue—Reporting its 17th sales record in the past 18 months, the compact crossover delivered 12,622 units and a 16.8 percent spike in sales as compared to November 2011.
- Nissan LEAF—It was no doubt an electrifying month for the LEAF EV, which benefited from a 129 percent sales increase and 1,539 deliveries.
- Nissan JUKE—The mighty mite of Nissan’s crossover family reeled in 3,003 sales that were 19.5 percent ahead of its pace from the same month last year.
- Nissan Quest—in the minivan market, Nissan’s Quest pushed its volume ahead by 47.8 percent with 1,673 sales.
- Infiniti QX56—It was an all-time monthly record for the Infiniti’s full-size luxury SUV; a 46.7 percent sales leap brought the Q’s November volume total to 2,121 units.
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