November Auto Sales: GM up 13.7 Percent Thanks to Revived Chevy Malibu
All Divisions See Double-digit Gains, Strong Retail Results
Leveraging some fairly broad-based demand, General Motors posted 212,060 sales last month, representing an advance of 13.7 percent over its volume from November 2012. The good news included a particularly noticeable 19.4 percent jump in retail sales as well as double-digit overall increases from all four divisions. The tale of the tape for GM’s current quartet:
- Chevrolet—145,089 sales overall, up 12.6 percent (retail up 20.5 percent)
- GMC—35,737 sales overall, up 19.8 percent (retail up 24.8 percent)
- Buick—15,072 sales overall, up 13.4 percent (retail up 17.2 percent)
- Cadillac—16,172 sales overall, up 13.7 percent (retail up 5 percent)
And as intimated, there were winners up and down the pricing spectrum, from both the truck and car sides of the business, and catering to customer interest in fuel-efficiency, performance and capability. Among the highlights:
- Buick Regal—Sparked by the launch of the refreshed 2014 models, the Regal raced out to an 83.8 percent sales gain in November, thanks to 2,018 deliveries.
- Cadillac ATS and XTS—The two cars that bracket the brand-new, soon-to-debut 2014 Cadillac CTS both boosted sales in November; the ATS earned 3,443 sales and a 60 percent jump, while the XTS’ 41.5 percent growth rate came courtesy of 3,417 deliveries.
- Chevy Camaro—The fastest-growing member of the modern-day muscle-car segment last month was the Camaro, which pushed up sales by 13.5 percent after delivering 5,068 November units.
- Chevy Corvette Stingray—The multiple-award-winning Corvette won over another 2,527 drivers in November, for a 128.9 percent leap in volume.
- Chevy Malibu—Benefiting from a serious refresh for the new model year, the Malibu seems to have turned things around with a 40.9 percent sales improvement and 14,405 sales.
- Chevy Impala—The Bowtie brand’s all-new full-sizer lifted overall sales by 20.2 percent, on 13,418 deliveries, but more than doubled retail sales.
- Chevy Volt—Also getting back on track with a November record 1,920 sales (+26.4 percent).
- GMC Acadia—The Professional Grade full-size crossover more than doubled its sales from November 2012, delivering 7,566 units that represented a 108.4 percent spike in volume.
It’s worth noting that GM’s body-on-frame truck lineup had itself quite a month in November as well, with double-digit advances from the Cadillac Escalade (14.6 percent), Chevy Suburban (10.8 percent), Chevy Tahoe (23.4 percent), Chevy Silverado (12.1 percent), GMC Sierra (22.5 percent) and GMC Yukon (13.9 percent).