November Auto Sales: Chrysler Group Clicks with 16 Percent Gain
2014 Jeep Cherokee Tops 10,000 Sales in First Full Month on the Market
With its avant-garde headlights and last-minute delays, the 2014 Jeep Cherokee had some critics worried that the Chrysler Group’s new midsize SUV would face some tough sledding when it finally went on sale. Instead, the Cherokee chalked up more than 10,000 sales in November, and that boosted the Jeep brand itself to a new monthly sales record, and that, in turn, helped the Chrysler Group deliver a total of 142,275 vehicles for the month. It was a 16 percent increase over the same period in 2012, and also included three other individual record-breakers as well as positive performances for four out of five Chrysler Group brands:
Fiat—Despite the addition of the 2014 Fiat 500L to the roster, the brand endured a 14.6 percent drop in November sales, on 3,075 deliveries.
Chrysler—The 2014 Chrysler Town & Country did all of the heavy lifting for the automaker’s namesake brand. The only one of the division’s models in the black in November, the T&C earned 11,288 sales last month for a 70.1 percent increase in volume; all told, the Chrysler brand’s 21,024 November deliveries were 12 percent ahead of its pace from last year.
Jeep—Although the Cherokee did have some nifty November numbers—selling 10,169 units that represented a 142 percent jump as compared to the vehicle it replaced in the brand’s lineup—all models gained ground last month. In fact, the Jeep Compass, Patriot and Wrangler each enjoyed a double-digit advance in November, when the Jeep brand scored 45,415 sales and a 29.6 percent improvement.
Dodge—The Dodge brand’s 41,506 deliveries made for a relatively minor 3.6 percent bump in volume over November 2012, but two nameplates did stand out for their particularly strong results. The 2014 Dodge Dart sold a November record 6,486 units (+44 percent), while the 2014 Dodge Durango realized a 36 percent growth rate on 5,581 sales. The 2014 Dodge Charger (6,985 sales) and Dodge Grand Caravan (9,614 sales) also were double-digit gainers for the brand.
Ram—The eponymously named pickup for the Ram brand was the Chrysler Group’s top seller last month, with 29,635 November deliveries and a 21.8 percent advance, and with the Ram ProMaster and Cargo Van pitching in with a combined 1,600 or so sales, the Ram bottom line was a 24.5 increase in volume, backed by 31,255 sales.