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Auto sales continue to wind up as the year winds down, with November—despite some lingering issues as a result of Hurricane Sandy—seeing all three domestic automakers in the black. The Chrysler Group continued to be the big winner among the trio, notching its 32nd consecutive month of year-over-year advances with 122,565 deliveries that were up 22 percent over the same month in 2011. That was the highest November sales volume in five years for Chrysler.
Ford enjoyed some moderate success last month as well, with the Blue Oval lifting overall sales by 6.5 percent on 177,763 deliveries. Actually, the Ford division itself was up by 7.1 percent, but the company continues to be dragged down by its Lincoln luxury division, which endured a 9.1 percent sales decline in November.
Last month’s volume leader—both among the big three and in the industry as a whole—was General Motors. GM managed a 3.4 percent sales bump, thanks to 186,505 deliveries.
Now, not all automakers have reported sales at this point, but it’s unlikely that, when they do, GM or Ford will end up outperforming the industry. Which is the bad news; the good is that all three are reaping strong results on the car side of the business, meaning that all three are keeping up with changing customer tastes. The tale of the tape in the November car competition:
- Chrysler, +42 percent
- Ford, +15.2 percent (despite Lincoln)
- GM, +19 percent
And now, the rest of the story … .
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November Auto Sales: Another Record for the Jeep Wrangler
The Chrysler Group’s November sales show the automaker in a bit of a transition period, with a smattering of old-school vehicles on their way out and some next-gen products just gearing up. Particularly notable among the latter: The FIAT 500 grew sales by 123 percent with another record-breaking volume total (and 3,603 units delivered), and the Dodge Dart, in its first November at dealerships, rang up 4,489 sales. In addition, the Jeep Wrangler and Dodge Journey also set November sales records, as they have numerous times earlier this year, too. Last month, the Wrangler scored 10,337 sales (+12 percent) and the Journey was good for a 77 percent sales leap on the strength of 6,569 deliveries.
Also making significant sales contributions last month for the Chrysler Group were:
Chrysler 300—4,759 sales, up by 17 percent
Dodge Charger—6,316 sales, for a 26 percent boost
Dodge Avenger—reaping 7,132 sales and a 24 percent jump
Dodge Caravan—Moving ahead by 42 percent on the strength of 8,578 sales
RAM pickup—24,337 sales and the biggest gain of any of the big three full-size pickups: 23 percent
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November Auto Sales: Ford C-MAX Helps with Hybrid Sales
The Blue Oval continued to make hay with its greener models in November, spearheaded by the rapid success of the 2013 Ford C-MAX duo. Available in both hybrid and plug-in hybrid configurations, the C-MAX has gotten off to a very fast start and brought in 4,848 new customers last month—a 52 percent month-over-month increase that helped Ford achieve its top sales month ever for electrified vehicles. The C-MAX also contributed to a 76 percent jump in deliveries for Ford’s small cars, which had their best monthly sales total in 12 years.
It’s also worth noting that the Ford Mustang won the modern-day muscle-car segment for the second consecutive month. The ’Stang stung its rivals with a 37.4 percent sales explosion and 5,309 deliveries.
Ford’s other November sales stars:
Ford Focus—18,312 sales and a 56 percent sales spike
Ford Explorer—Posting 14,456 sales to grow volume by 12.2 percent
Ford F-Series—Picking up a 17.9 percent improvement and the most November deliveries—56,299 units—in seven years
Lincoln MKT—537 deliveries that marked a 65.7 percent leap in the right direction
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November Auto Sales: A Chevy Sonic Sales Boom
The Bowtie brand’s 1-2 punch of the Chevy Sonic and Chevy Cruze has reset expectations for American small cars and continues to see high demand even in the face of new competition from the rebounding Japanese automakers. In the compact segment, the Cruze benefited from 16,807 sales to push its November volume ahead by 27 percent versus the same month last year, while the Sonic notched a healthy 11.6 sales lift and 5,016 deliveries of its own—and once again claimed second place in the subcompact segment behind only the Nissan Versa.
The General also has some important new entries that just marked their inaugural Novembers on the market, and they’re seeing some fairly encouraging results. The all-new Buick Verano, Cadillac ATS and Cadillac XTS captured 3,574 sales, 2,152 sales, and 2,414 sales, respectively.
Other big winners for GM last month:
Buick Enclave—4,817 sales that were 22.8 percent higher than in November 2011
Cadillac SRX—Up 12.8 percent, with 5,340 sales
Chevy Corvette—1,104 deliveries and a 21.3 percent November gain
Chevy Equinox—Gaining ground to the tune of 12.8 percent, on 16,621 units
Chevy Volt—1,519 sales, representing a 33.4 percent jump
GMC Terrain—Pumping up the volume by 44.3 percent with 8,158 sales
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