The Chrysler Group sold 171,606 vehicles in March, representing an increase of 5 percent that was just slightly off the industry’s overall growth rate of 6.4 percent. But a gain is a gain, and in this case, it was the automaker’s 36th consecutive monthly advance—the longest such streak in the U.S. marketplace.
This time around, however, not all of the individual Chrysler Group brands got in on the action. The Jeep division endured a 13 percent retreat from its sales total in March of 2012, although part of this has to do with the transition between the older Jeep Liberty that is now out of production and the new 2014 Jeep Cherokee that won’t debut until the fall. Volume at the Chrysler brand also dipped 2 percent, on 33,905 sales, but everyone else was in the black:
- Fiat—3,807 deliveries, up 3 percent
- Dodge—59,885 deliveries, up 15 percent
- Ram—34,540 deliveries, up 24 percent