The Chrysler Group sold 171,606 vehicles in March, representing an increase of 5 percent that was just slightly off the industry’s overall growth rate of 6.4 percent. But a gain is a gain, and in this case, it was the automaker’s 36th consecutive monthly advance—the longest such streak in the U.S. marketplace.
This time around, however, not all of the individual Chrysler Group brands got in on the action. The Jeep division endured a 13 percent retreat from its sales total in March of 2012, although part of this has to do with the transition between the older Jeep Liberty that is now out of production and the new 2014 Jeep Cherokee that won’t debut until the fall. Volume at the Chrysler brand also dipped 2 percent, on 33,905 sales, but everyone else was in the black:
- Fiat—3,807 deliveries, up 3 percent
- Dodge—59,885 deliveries, up 15 percent
- Ram—34,540 deliveries, up 24 percent
March Auto Sales: Chrysler Group Highlights
Because the Chrysler Group had gotten itself into such a deep hole by 2009 or so, the company is still in a rebuilding mode and continues to see a fair number of individual sales records fall each month. Thus, in March, the company benefited from new sales benchmarks from:
- Fiat 500—3,807 sales, +3 percent
- Chrysler 200*—16,593 sales, +11 percent
- Dodge Dart—8,091 sales, +5 percent
- Dodge Avenger—12,439 sales, +33 percent
- Dodge Challenger—6,132 sales, +42 percent
- Jeep Compass—5,111 sales, +28 percent
- Ram Pickup—33,831 sales, +25 percent
*The Chrysler 200 also made its appearance on the industry’s overall top-20 bestsellers list for the first time, claiming the final spot on the roster; the Ram earned the No. 6 position in the national sales rankings last month.
Said Reid Bigland, head of U.S. sales for the Chrysler Group: “With our 5 percent sales increase in March, Chrysler Group has now achieved year-over-year sales gains in every month for the past three years. Furthermore, in spite of limited inventory last month on some of our most popular models, we also managed to record our strongest monthly sales since December 2007.”