The Chrysler Group put together another strong sales performance in June, selling 156,686 vehicles that marked an increase of 8 percent as compared to June 2012. Individual results, however, were hit and miss: Of the 23 nameplates on this month’s Chrysler Group sales report, 11 scored double-digit sales gains and nine were in the red; the remaining three vehicles—the FIAT 500L, SRT Viper and Dodge Dart—weren’t on sale last year. (Okay, technically, Dodge did deliver 202 Darts last June, but let’s not let the facts get in the way here.)
The effect was particularly notable at the Jeep and Chrysler brands, which saw sales rise by just 90 and 386 units, respectively. Despite large advances up an down those divisions’ lineups, the discontinued Jeep Liberty (down 99 percent) and Chrysler Town & Country (slipping by 39 percent) pulled down their brands’ overall numbers to essentially flat growth rates; the bottom line for the two divisions included 27,249 deliveries for Chrysler and 44,609 for Jeep.
The Dodge brand shook off the losses of the Dodge Caliber and Dodge Nitro to increase sales by 12 percent, reflecting 49,843 June deliveries, with the Ram roster contributing 30,935 deliveries and a 23 percent improvement. For Fiat, the sale of the first 541 Fiat 500L models were enough to offset a 12 percent drop in volume for little brother, and turn up an extra 46 sales for the division as compared to the same month last year.
Still, as indicated by Reid Bigland, head of U.S. sales for the for the automaker: “Last month, Chrysler Group set seven individual vehicle line sales records and achieved our 39th consecutive month of year-over-year sales growth. The fundamentals for continued industry gains in new vehicle sales remain intact.”