The Toyota RAV4 has been a key contender in the compact crossover marketplace, doing battle with the Honda CR-V, Ford Escape, and other models in the class. On the sales front, the RAV4 has been anchored in the top five, but in the month of July, the RAV4 edged out the competition when it became the second best-selling model in class with 26,779 units sold. This marks a new monthly sales record for Toyota's compact crossover.
For Toyota as a whole, the company reported sales of 215,802 vehicles, an increase of 11.6 percent. For the Toyota brand, it reported sales of 188,469 units, up 10.6 percent. Lexus reported sales of 27,333 units, up 18.7 percent. Scion posted sales of 5,127 units, down 18.1 percent.