July Auto Sales: Honda Leads Mainstream Makers
Honda Civic, CR-V Set All-time July Sales Records
American Honda was the fastest-growing mainstream automaker in the country last month, as a number of record-breaking performances catapulted the company to 141,439 sales that were 20.9 percent higher than for the same period in 2012; no other full-line automaker broke the 20 percent mark for July growth.
And while both the Honda and Acura brands enjoyed fairly equal sales increases—the former grew by 21.3 percent and the latter by 18.1 percent—it was the company’s namesake division that was responsible for most of the volume. In fact, Honda also was the only brand with three entries on the July top-10 list, and that included two that set all-time July sales records while leading their segments in deliveries: Honda Civic, with 32,416 sales (up 29.6 percent), and Honda CR-V, with 27,226 sales (up 32.5 percent). Then, nestled between that pair was the Honda Accord. The all-new mid-size sedan rang up 31,507 sales and a 10 percent improvement.
It’s also worth pointing out that not a single current car in the Honda lineup was in the red in July. Even the Honda Insight managed to add a sale to its 2012 total, delivering 420 units. Things were plenty peachy on the truck side of the ledger as well.
Along with the standout results from the CR-V, both the Honda Pilot and Honda Ridgeline saw their fifth straight month of double-digit sales growth. The brand’s full-size crossover pushed sales up by 32.5 percent, with 12,932 deliveries, while the unique Ridgeline pickup scored a 67.7 percent increase on 1,645 sales.
"In July, all of our core models—Civic, Accord, Odyssey and CRV—showed double-digit gains," said John Mendel, executive vice president of sales at American Honda. "This indicates Honda's commitment to retail sales is resonating with consumers seeking not only fun and fuel-efficient vehicles, but also products that retain their long-term value."