American Honda was the fastest-growing mainstream automaker in the country last month, as a number of record-breaking performances catapulted the company to 141,439 sales that were 20.9 percent higher than for the same period in 2012; no other full-line automaker broke the 20 percent mark for July growth.
And while both the Honda and Acura brands enjoyed fairly equal sales increases—the former grew by 21.3 percent and the latter by 18.1 percent—it was the company’s namesake division that was responsible for most of the volume. In fact, Honda also was the only brand with three entries on the July top-10 list, and that included two that set all-time July sales records while leading their segments in deliveries: Honda Civic, with 32,416 sales (up 29.6 percent), and Honda CR-V, with 27,226 sales (up 32.5 percent). Then, nestled between that pair was the Honda Accord. The all-new mid-size sedan rang up 31,507 sales and a 10 percent improvement.
It’s also worth pointing out that not a single current car in the Honda lineup was in the red in July. Even the Honda Insight managed to add a sale to its 2012 total, delivering 420 units. Things were plenty peachy on the truck side of the ledger as well.
Along with the standout results from the CR-V, both the Honda Pilot and Honda Ridgeline saw their fifth straight month of double-digit sales growth. The brand’s full-size crossover pushed sales up by 32.5 percent, with 12,932 deliveries, while the unique Ridgeline pickup scored a 67.7 percent increase on 1,645 sales.
"In July, all of our core models—Civic, Accord, Odyssey and CRV—showed double-digit gains," said John Mendel, executive vice president of sales at American Honda. "This indicates Honda's commitment to retail sales is resonating with consumers seeking not only fun and fuel-efficient vehicles, but also products that retain their long-term value."
July Auto Sales: All-new Acura MDX Sets First Sales Record
Although the jury is still out as regards Acura’s new car lineup, Honda’s premium brand certainly seems to have found the right recipe for hot-selling crossovers.
The five-seat Acura RDX, redesigned in 2012, just wrapped up its 15th straight month of record-breaking sales with 3,936 deliveries and a 47.7 percent jump in volume. At the same time, the brand-new Acura MDX, which premiered in the seven-seat luxury-crossover segment just last month, has claimed its first sales record. The MDX’s 5,551 sales (+29.5 percent) also led all Acura products in terms of volume.
"The all-new MDX is off to the kind of dominating start we expected, teamed with RDX to give Acura a powerful 1-2 punch in the important luxury light-truck segment, and new momentum in Acura showrooms," said Jeff Conrad, vice president and general manager of Acura sales. "MDX delivers due to its fundamental advantages in areas that resonate with luxury SUV shoppers."
Looking at the brand’s next-gen cars, the Acura ILX compact premium sedan did manage to eke out a 5.1 percent volume increase, on 1,482 sales, but its arch-rival Buick Verano had 3,621; the Acura RLX full-size lux sedan, the brand’s flagship, delivered 617 units in July, and that’s actually okay for its segment. Comparable entries like the Lexus GS and Infiniti M sold 1,722 and 372 units, respectively, in July.