"July is a pivotal month, setting the trend for the second half of the year and the numbers show the trend is with us" said Ludwig Willisch, President and CEO, BMW of North America, LLC.
So what is the CEO referring to? 29,993 units sold for the month, an increase of 10.5 percent when compared to the same timeframe last year.
BMW moved 24,043 units this month, an increase of 12.9 percent. The 3-Series was the breadwinner with 9,890 units sold (29.2 percent increase). Despite a 14.8 percent drop in sales, the 5-Series took home second place with 4,857 units. The big gainer for the month of July goes to the smallest BMW, the 1-Series. It saw a 60.7 percent increase.
Heading over to MINI, the brand had its best July ever with 5,950 units sold, an increase of 1.6 percent. The Cooper Hardtop was the big seller with 2,173 units sold for the month, followed by the Countryman with 2,211 units. The Roadster saw a nice 33 percent increase in sales for the month, mostly due to the warm weather.