A Closer Look at July 2011 New Car Sales
As was more than evident by July sales of the 2011 Jeep Compass crossover—up 240 percent—Americans' love affair with the "truck" side of the business is alive and well and growing further and further out of whack with the country's supposed interest in more fuel-efficient small cars. I mean, it's true that you can find some strong car performances, along with some strong reasons why cars didn't do better, but the end result (at least according to the Wall Street Journal) was that car sales slipped 3 percent in July, while trucks/crossovers/SUVs/minivans were up 4.8 percent, with the overall product mix being 48 percent cars/52 percent non-cars.
That's just not a recipe for sustainable growth; in fact, since the industry overall was up a bare 1 percent, it might not be a recipe for any kind of growth.
With that being said, let's update some of the truckier trends I've been following this year.