Toyota was the fastest-growing mainstream automaker in the country last month, achieving a 26.6 percent increase in sales that nearly doubled the industry’s 14.2 percent improvement. And that stellar growth rate was backed by plenty of volume, too, with the company delivering 157,725 units to claim third place on the sales podium behind only Ford and General Motors. The Toyota and Lexus brands did much of the heavy lifting, however, as Scion—except for the 2013 Scion FR-S—continues to underperform the marketplace by a fairly large margin.
Still, in a selling environment in which Honda and Nissan were limited to January gains of 12.8 percent and 2 percent, respectively, Toyota clearly showed an early advantage out of the gate—and particularly high demand for its freshest faces.
“The sales pace we saw in the fourth quarter of last year rolled into January, exceeding our expectations for the industry,” said Bill Fay, Toyota Division group vice president and general manager, Toyota Motor Sales, U.S.A., Inc. “With the 2013 Avalon and 2013 RAV4 off to a great start, our focus remains firmly on new products and taking care of our customers."