It might have been a coincidence, but as their fuel-economy grades have fallen back to the pack, so have the sales numbers for Hyundai and Kia. Yes, both brands once again achieved record volumes in January, but it was an exceedingly close call: Hyundai’s 43,713 deliveries represented a sales bump of 2.4 percent over January of last year, while Kia’s total, of 36,302 vehicles, marked just a 2.2 percent improvement.
Commenting on the situation, Dave Zuchowski, executive vice president of national sales for Hyundai Motor America, noted that: “Despite some lingering economic concerns, January turned out to be a solid first month for us.
“The all-new Santa Fe Sport, recently named Best New Crossover in Kiplinger’s Personal Finance magazine and the Elantra GT, Best New Car Under $20,000, both continue to do quite well,” he continued, adding that: “We look forward to adding the all-new seven passenger Santa Fe to our line-up next month, allowing growing families an opportunity to experience the Hyundai brand.”
More specifically, leading the way for Hyundai last month were:
- 2013 Hyundai Santa Fe Sport—Also Autobytel’s 2013 Crossover of the Year, the restyled Santa Fe Sport was the beneficiary of a 24.3 percent sales leap and delivered 5,991 units in January.
- 2013 Hyundai Elantra—The Elantra family’s three members—including the Elantra sedan and coupe in addition to the GT—combined to push sales up by 11.7 percent to reach 12,174 units.
- 2013 Hyundai Tucson—Buoyed by new content for the new model year, as well as a place on Insure.com’s list of 10 least expensive vehicles to insure, the Tucson’s 3,493 January sales were about 12.1 percent higher than in the same month last year.
- 2013 Hyundai Azera—Obviously skewed by the fact that Hyundai sold just 18 Azeras in January of 2012, the all-new model recorded sales growth in excess of 43,000 percent last month, when the brand delivered 797 units.