January Auto Sales: Mixed Messages For BMW
MINI Reports A 30.9 Percent Drop In Sales For January
This January proved to be a tough month for automakers. Slow sales paired with horrible winter storms hitting parts of the U.S. meant many automakers posted a significant drop in sales. Those who did post increases did not see as big a gain as they may have hoped. BMW of North America, for example, announced January sales of just 20,796 vehicles, marking a slight increase of only 3 percent.
“Coming right after an historic December, the January numbers are a momentum jump-start for 2014; a pace we expect to accelerate as the partnership between BMW and Team USA hits the air this weekend at the Sochi Olympics. During the Olympics, viewers will get a sense of the full breadth of the BMW model range with focus on the new X5, the 2 Series, the i3 and the i8 especially,” said Ludwig Willisch, President and CEO, BMW of North America.
The BMW brand had a decent January with 18,253 vehicles being sold, an increase of 10.5 percent. Most of the increase came from the 3/4 Series which posted sales of 6,494 units, an increase of 34.4 percent. That was followed by the 5-Series with 3,269 units, an increase of 26.5 percent. The big sales leader for January went to the X3 which posted a 34.6 percent increase in sales.
Meanwhile at MINI, sales slumped 30.9 percent to 2,543 units. This was most likely due to MINI transitioning from the current Cooper to the next-generation model due out in the second quarter of this year. The Countryman was the best selling model in January with 1,074 units sold.