January Auto Sales: Hyundai, Kia Manage Monthly Records
Small Gains Outpace Overall Industry Decline
Corporate cousins Hyundai and Kia do a nice job of showcasing their own unique style, but they did have very similar sales results in January: Both saw small increases in volume that were just enough to ratchet up the ol’ sales bars for new January records. And remember, industry sales as a whole fell by about 3.1 percent last month, so even minor gains stand out as major achievements.
Speaking of which, for Hyundai, the bottom line was an additional 292 sales as compared to January 2013, and that bump of about .67 percent brought the brand’s monthly total to 44,005 deliveries. The 2014 Hyundai Elantra family set the pace, as the Elantra, Elantra GT and Elantra Coupe combined for 15,326 sales and grew sales by 25.9 percent over the same period in 2013. Also coming up big with double-digit gains were three entries that spanned the spectrum of affordability. The subcompact 2014 Hyundai Accent enjoyed a sales spike of 21.3 percent, accounted for by 4,240 sales; the 2014 Hyundai Equus, the brand’s luxury flagship, welcomed a 29.2 percent volume advance to 327 units; and the family-friendly 2014 Hyundai Santa Fe lineup, in two- and three-row configurations, combined for 6,721 sales.
Noted Bob Pradzinski, vice president of National Sales for Hyundai Motor America: “While year-over-year sales were up slightly, January was a bit of a challenge due to weather issues across the country, making us wonder how many more units we could have sold. Even with our Alabama plant shutting down production of Elantra and Sonata for a couple of days, due to a winter snow storm that crippled Montgomery, our dealers are well stocked with a full lineup of vehicles ready to support customer demand.”