Corporate cousins Hyundai and Kia do a nice job of showcasing their own unique style, but they did have very similar sales results in January: Both saw small increases in volume that were just enough to ratchet up the ol’ sales bars for new January records. And remember, industry sales as a whole fell by about 3.1 percent last month, so even minor gains stand out as major achievements.
Speaking of which, for Hyundai, the bottom line was an additional 292 sales as compared to January 2013, and that bump of about .67 percent brought the brand’s monthly total to 44,005 deliveries. The 2014 Hyundai Elantra family set the pace, as the Elantra, Elantra GT and Elantra Coupe combined for 15,326 sales and grew sales by 25.9 percent over the same period in 2013. Also coming up big with double-digit gains were three entries that spanned the spectrum of affordability. The subcompact 2014 Hyundai Accent enjoyed a sales spike of 21.3 percent, accounted for by 4,240 sales; the 2014 Hyundai Equus, the brand’s luxury flagship, welcomed a 29.2 percent volume advance to 327 units; and the family-friendly 2014 Hyundai Santa Fe lineup, in two- and three-row configurations, combined for 6,721 sales.
Noted Bob Pradzinski, vice president of National Sales for Hyundai Motor America: “While year-over-year sales were up slightly, January was a bit of a challenge due to weather issues across the country, making us wonder how many more units we could have sold. Even with our Alabama plant shutting down production of Elantra and Sonata for a couple of days, due to a winter snow storm that crippled Montgomery, our dealers are well stocked with a full lineup of vehicles ready to support customer demand.”
January Auto Sales: Kia Sedona Surprises with +21 Percent Gain
The Kia brand brought its January sales total up to a record 37,011 units, representing an improvement of 1.9 percent over its results from January 2013, and five of seven returning nameplates were in the black. Surprisingly, that even including the 2014 Kia Sedona, as the brand’s minivan contender sold 442 units that were 21.8 percent more than sold during the same month last year. In fact, the only Kia vehicle to grow sales at a faster pace was the 2014 Kia Rio; it edged ahead of the Sedona with a 21.9 percent jump in sales, albeit on a more substantial 3,162 deliveries.
Also outperforming the industry last month were:
- 2014 Kia Soul—8,092 sales, up 9.5 percent
- 2014 Kia Forte—4,724 sales, up 7.2 percent
- 2014 Kia Sportage—2,587 sales, up 6.8 percent
Oh, and the brand’s new full-size semi-premium sedan, the 2014 Kia Cadenza, finished its first January at dealerships with 927 deliveries.
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