Who needs Bob Dylan? Even before his ad for the all-new 2015 Chrysler 200 broke during Super Bowl LXVIII, the current one was ringing up its highest January sales total ever last month. And with three members of the Jeep brand also seeing record January volumes, Chrysler Group LLC reported an 8 percent sales gain last month on the strength of 127,183 deliveries.
That looks like it’s going to hold up as a pretty strong performance, too. Consider: Analysts were projecting a fairly meager 3 percent overall industry gain in January, while the only other mainstream automakers to turn in sales at this stage—Ford and GM—were in the red last month. Experts are blaming snowy conditions for the sales shortfall, or at least some of them are.
Said Reid Bigland, head of U.S. Sales for the Chrysler Group: “The bad weather only seemed to affect our competitors’ stores, as we had a great January with sales up 8 percent and achieved our 46th-consecutive month of year-over-year sales increases. In addition to a strong sales start to the year, last month we also reported 2013 full-year profits and unveiled the all-new Chrysler 200, our strongest entry yet in the mid-size sedan segment.”
The brand-by-brand breakdown for January sales:
- Fiat—3,222 sales, up 28.7 percent
- Chrysler—21,113 sales, up 2 percent
- Jeep—41,910 sales, up 38.2 percent
- Dodge—34,905 sales, down 19.2 percent
- Ram—26,033 sales, up 24 percent
The big news here was Jeep’s continued consolidation of its place as the automaker’s best-selling brand, capped off by a new January sales record for the Jeep divison.
January Auto Sales: Chrysler Group’s Top 10
Leading the way for the Chrysler Group in January were:
- Chrysler 200—10,912 sales, up 23.4 percent (January record)
- Jeep Wrangler—9,553 sales, up 7.9 percent (January record)
- Jeep Patriot—5,577 sales, up 6.3 percent (January record)
- Jeep Compass—4,068 sales, up 30.6 percent (January record)
- Ram Pickup—25,071 sales, up 23 percent (the only U.S. full-size pickup to gain ground in January)
- Jeep Grand Cherokee—12,207 sales, up 10.3 percent
- Jeep Cherokee—10,505 sales in its first January on the market
- Dodge Grand Caravan—7,290 sales, up 46.8 percent
- Chrysler Town & Country—7,056 sales, up 8.1 percent
- Dodge Durango—4,128 sales, up 23 percent