Who needs Bob Dylan? Even before his ad for the all-new 2015 Chrysler 200 broke during Super Bowl LXVIII, the current one was ringing up its highest January sales total ever last month. And with three members of the Jeep brand also seeing record January volumes, Chrysler Group LLC reported an 8 percent sales gain last month on the strength of 127,183 deliveries.
That looks like it’s going to hold up as a pretty strong performance, too. Consider: Analysts were projecting a fairly meager 3 percent overall industry gain in January, while the only other mainstream automakers to turn in sales at this stage—Ford and GM—were in the red last month. Experts are blaming snowy conditions for the sales shortfall, or at least some of them are.
Said Reid Bigland, head of U.S. Sales for the Chrysler Group: “The bad weather only seemed to affect our competitors’ stores, as we had a great January with sales up 8 percent and achieved our 46th-consecutive month of year-over-year sales increases. In addition to a strong sales start to the year, last month we also reported 2013 full-year profits and unveiled the all-new Chrysler 200, our strongest entry yet in the mid-size sedan segment.”
The brand-by-brand breakdown for January sales:
- Fiat—3,222 sales, up 28.7 percent
- Chrysler—21,113 sales, up 2 percent
- Jeep—41,910 sales, up 38.2 percent
- Dodge—34,905 sales, down 19.2 percent
- Ram—26,033 sales, up 24 percent
The big news here was Jeep’s continued consolidation of its place as the automaker’s best-selling brand, capped off by a new January sales record for the Jeep divison.